Swiss watch brand Picard Cadet announces its re-launch

Legendary Swiss watch company Picard Cadet has announced their re-launch by unveiling the New Picard Collection at Geneva Time Exhibition (GTE) 2013.

Picard Cadet began in 1910 in Geneva, when the jeweller Jules Picard Cadet founded the company. Fascinated by the art of watch making, Monsieur Cadet turned his attention and skills towards creating beautiful and unique timepieces.

Though facing a crowded market in Geneva, Picard Cadet quickly made a name for refined quality workmanship. The company expanded and had by the 1950s a number of boutiques in the centre of Geneva and exported globally. M. Cadet passed away in 1965, and the company closed in 1967.

The new owners have re-launched the company in recognition of the immense history and beauty represented by name Picard Cadet. The founder’s legacy of excellence and originality - together with sophisticated watch making skills - continues to embody in work and is immediately recognisable in the latest range of watches.

Each watch design started as a jeweller’s sketch reflecting an eye for enduring fashion, based on long experience and specialised knowledge. His vision was refined by a Swiss designer, who captured the audacity of the original sketch and created a watch as beautiful as the finest piece of jewellery.

Each piece is assembled by hand taking into account the strictest quality control measures that are typical of  Picard Cadet brand and of Geneva watches. Twelve models complete the new Picard Cadet Collection for men and ladies, all of which incorporate the eternally stylish design of the classic Tonneau Case design.

The new Picard Cadet Collection was unveiled at the Geneva Time Exhibition (GTE) at the Bâtiment des Forces Motrices (Geneva) in January 2013.