ROGER DUBUIS announces the launch of its first boutique in China: exclusively in Shanghai.

Swiss luxury watch maker ROGER DUBUIS opened its new exclusive boutique in Shanghai on October 30th 2009. The new two-storey boutique, located at No. 810 Middle Huaihai Road and covering a total area of 250 m², provides a dedicated showroom and retail area for the impressive ROGER DUBUIS watch collection. Through the use of striking colors, such as gold, red and black, the décor provides a strong contrasting effect with natural woods, stones, leather, and even delicate crystal chandeliers. The dramatic floor-to-ceiling mosaic further enhances the feeling of elegance and luxury. The boutique also boasts a private VIP room on the 2nd floor, providing a luxurious and truly intimate environment for patrons.

To celebrate the boutique’s grand opening, the CEO of ROGER DUBUIS, Mr. Matthias Schuler, together with the Asia-Pacific Managing Director, Mr. Jean-Sébastien Berland, were in Shanghai to host the ribbon-cutting ceremony along with the famous movie stars Jackie Chan and Liu Yifei. As honoured guests raised their champagne flutes, the doors of the boutique opened for the first time, signifying the brand’s new beginnings in China – a milestone for ROGER DUBUIS.As a top luxury watch brand, ROGER DUBUIS has received much support from Chinese watch lovers over the past few years. The launch of this flagship boutique is expected to further enhance the appeal of this brand.

As the only brand in the world with all its watch movements certified with the Poinçon de Genève, or Geneva Seal, ROGER DUBUIS has an impressive history of extraordinary craftsmanship and innovation in the creation of its watches and in-house movements.

In the Shanghai Boutique, the Brand also showcases its easily identifiable watches, in particular its four most significant collections – Excalibur, KingSquare, EasyDiver and GoldenSquare. To ROGER DUBUIS, the idea of exclusiveness is inherent in the brand’s values. This is why its highly complicated watches in precious metals are restricted to no more than 28 pieces. This figure is not just symbolic: it actually gives greater meaning to the notion of exclusivity to which the brand is profoundly committed. Each timepiece represents the DNA of ROGER DUBUIS. ROGER DUBUIS strongly believes in the immense potential of the mainland market. Like the prestigious Geneva Seal, the ROGER DUBUIS identity is based on discernable benchmarks, which will help ensure that the Manufacture is increasingly favored by Chinese customers over time.