Brand Profile:
Carl F. Bucherer, registered as Bucherer Montres S.A., is an independent company with 90 years competency in the production of luxury watches. The Manufacture brand stands for uncompromising quality and esthetical products with stylish design. It combines the finest watchmaking craftsmanship with the highest jewelry competency. The name recognizes the pioneering achievements of the company’s founder of the same name, Carl Friedrich Bucherer.
The Carl F. Bucherer brand was launched in 2001, with the objective of giving more strategic emphasis to its manufacturing expertise, which had already been successfully demonstrated since 1919. As the only watch brand located in Central Switzerland, Carl F. Bucherer produces and markets exclusive ladies and gents watches, thereby building the second arm of the Bucherer Group. Today, the Bucherer Group is managed by the owner-family.
Image:Bucherer Group HQ,Lucerne
It took the Carl F. Bucherer team only a short time to develop an effective distribution network and create international consumer awareness for the brand. Carl F. Bucherer strengthened its market position as a watch manufacturer in the premium segment with its own workshop for the development, research and production of manufacture movements, Carl F. Bucherer Technologies SA in Ste-Croix, and with the launch of its manufacture movement CFB A1000.
As an independent Swiss watch brand, Carl F. Bucherer has a rich tradition of competence in the production of highquality mechanical timepieces and fine ladies’ jewelry watches in the premium segment. The appeal of the Manufacture’s distinctive watches, lies in their innovative technology, useful additional functions, outstanding design and carefully selected materials. The brand’s passion for beautiful watches and its constant striving for perfection are reflected in the three lines of the core collection: the Patravi, valued for its technical innovations, sophisticated mechanical complications and characteristic strong design. The Manero models are modern classics. Their refined beauty and simple elegance are skillfully combined with mechanical excellence and practical functionality. The ladies’ Alacria line, with its unique curved case forming the ideal basis for the creation of limited special editions, embodies the high standards of jewelry watch competence to be found at Carl F. Bucherer.
The independent-minded design, attention to detail and uncompromising quality make every Carl F. Bucherer watch an object of lifelong pleasure for the owner. Carl F. Bucherer watches are created for people who take control of their own lives, live at their own pace and enjoy every moment. They are intended for people with vision and who have a message of their own. The watches reflect lasting values; reality is more important than appearance. Carl F. Bucherer designs watches for men and women who pursue the ideal of authenticity.
History of Carl F. Bucherer Brand :
Success does not come by chance. By taking the name of the company founder as its brand, Carl F. Bucherer is deliberately establishing its place in the tradition of high quality watch-making. Carl Friedrich Bucherer opened his first watch and jewelry shop in Lucerne, Switzerland, in 1888. In 1919 the passionate entrepreneur presented his own watch collection for the first time. The compilation was invested with his profound knowledge of watch-making and his instinctive feel for the requirements of a demanding clientele. The watches were notable for their expressive forms, and met the highest standards of the Swiss watchmaker’s art. The two sons Carl Eduard and Ernst Bucherer shared their father’s vision and took over the management of the company after their father’s death. Presently the Bucherer Group is under the management of the family’s third generation in the person of Jörg G. Bucherer, owner and Chairman of the Board.
Image:Carl F. Bucherer
Thus the strengths of the family business have been handed down through three generations. The Carl F. Bucherer brand was launched in 2001, with the objective of adding more strategic weight to the manufacturing competence which has been successfully demonstrating itself since 1919. As the only watch producer in Central Switzerland, Carl F. Bucherer manufactures and distributes exclusive ladies and gents watches, constituting the second pillar of the Bucherer Group. The Carl F. Bucherer brand trades as Bucherer Montres S.A. maintains an autonomous and independent company with a strong identity within the Bucherer Group. Carl F. Bucherer is led by CEO Thomas Morf. He and his dynamic team of 100 employees around the world look after management and production.
International presence.
In order to develop Carl F. Bucherer on an international level with an independent positioning in the premium segment, it is essential to have a selective distribution. Good trading partners are critical. In key markets, an affiliate company lightens the burden considerably. The declared objective of Carl F. Bucherer is therefore to be present in the most important markets with its own companies. This strategy led to the parallel opening in 2001 of the production facility in Lengnau near Biel and distribution offices in Hong Kong. The company’s presence in the Far East is being continually reinforced. After Hong Kong and Taiwan, an affiliate has been established in 2007 in Japan, which, alongside Hong Kong, North America and Taiwan, is the fourth independent company within Bucherer Montres S.A.
In the markets, where the company is not present with an affiliate, distribution is organized by highly qualified agencies, selected by Carl F. Bucherer according to the strictest criteria. A strong international presence is typical of Carl F. Bucherer and also plays a vital role in increasing brand awareness.
A step towards Manufacture.
A new chapter in Carl F. Bucherer’s watchmaking history has being written in 2008. Since this year, the company produces watch movements as a Manufacture. With this in mind, Carl F. Bucherer acquired a renowned producer of watchmaking complications in the Jura region of western Switzerland. After ten years of highly successful cooperation with Techniques Horlogères Appliquées SA (THA) in Ste-Croix, this was an obvious move. The workshops have been fully integrated into the company and are now operating under the name of Carl F. Bucherer Technologies SA (CFBT). These workshops function as a think tank as well as a research, development and production facility. At present, it employs approx. 20 staff members, and this number will increase gradually in the coming years. Since 2005, Carl F. Bucherer and THA had been collaborating on the development of an extraordinary self-winding caliber named CFB A1000, which has been presented during Baselworld 2008.
Philosophy:
Carl Friedrich Bucherer was an exceptional man who had the courage to depart from the well-trodden path. With his creativity, desire for independence and sheer enthusiasm, he forged an impressive business and created unique timepieces. He skillfully combined traditional values with innovative ideas. The Carl F. Bucherer brand has revived these values and placed them squarely at the center of its brand philosophy. However, despite nine decades of competence and family tradition, continuity is not enough on its own: for Carl F. Bucherer, its many years of experience and its traditional skills also form the basis for the intelligent application of the very latest technological developments.In keeping with the values of the company’s visionary founder, timeless and independent, the brand focuses on a steadfast product that is fed by past experiences, but which keeps a firm eye on the future.
Official website:www.carl-f-bucherer.com
Product Updates:
Alacria
Alacria Fancy Diva Limited Edition
Alacria Royal Limited Edition.
Alacria Diva Wild cat Limited Edition.
Alacria Diva Gothic
Patravi EvoTec DayDate
Patravi Chronograde and Patravi T-Graph in Brown
The automatic CFB A1000 caliber
Patravi TravelTec FourX
Patravi Blue wave
Patravi T24 ladies
Patravi Chronodate Annual
Patravi Chronodate
Manero Monograph
Manero Perpetual
Manero Retrograde
Manero Tribute to MaBu
Tribute to Mimi
Tribute to Fritz Brun
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