Born from a passion for avant-garde design and craftsmanship deLaCour was established to offer alternative and exclusive creations to the world of luxury watch making. In 2003, deLaCour unveiled their first collection at the world’s most important watch and Jewellery show in Basel. The ground-breaking style, presenting sleek yet bold lines, was an instant success with watch lovers.
At the heart of this initial collection lay the Bichrono, a concept developed by chief designer Pierre Koukjian. In November 2003, just five months after its unveiling, the Bichrono watch was selected as a finalist at the Grand Prix de Genève. It was the first watch in history to possess a double automatic chronograph movement. In 2004 the Bichrono went on to win the Unique Design Watch of the Year Award in Tokyo. With headquarters in Geneva, deLaCour has acquired a strong international presence in the world’s most exclusive boutiques.
PHILOSOPHY
deLaCour was born from the design of a very special timepiece, the Bichrono, and other creations have followed naturally. The creative process is what defines deLaCour. In a market saturated by global brands, deLaCour speaks to a niche clientele which values individuality over current trends. To wear a deLaCour watch is an affirmation of one’s personality. The award-winning slogan “Since Tomorrow” defines deLaCour’s conception of creativity.
Manufacturing of deLaCour watches:
The process of creating a deLaCour timepiece starts with the designer, Pierre Koukjian, who lives between Madrid and Geneva to oversee the creation and production of his timepieces. Madrid represent the "thinking tank" behind this creative process, where an in house team work on giving life to his ideas and designs through research and development.
Once the design process has been finalised the journey continues in Switzerland where the assembly work on the movements and on the watch itself (fitting the movement with the dial, hands and various parts of the case) is carried out. Ensuring the highest quality in watch making, all the parts of a deLaCour timepiece are sourced from Switzerland and Germany.
The selection of the diamonds and other precious stones (all from ethical trade) is carried out in house in Madrid under a series of rigorous tests to ensure only the best quality stones are used in our collections. The deLaCour jewellery lines are all made entirely artisan made in Madrid. The manufacturing process of a deLaCour creation involves the work of many skilled craftsmen, all individually selected according to the skill required thus creating a unique product.
Official website:http://www.delacour.ch
0 comments:
Post a Comment