A French family dynasty founded by Frederic Boucheron in 1858, the House has ceaselessly seduced the most discerning, drawing them in with the world’s most beautiful and precious creations. Over the decades four generations of the founding family have guarded the Boucheron legacy, a commitment that has continued under the Gucci Group within P.P.R., which bought the company in 2000 and celebrated the House’s 150th anniversary last year. With a clientele of movie-stars writers, artists, maharajahs and magnates Boucheron has always appealed to those who are as
famous and fabulous as its jewelry. Patrons of the company have included Royalty: Maharajah Sir Bhupindar Singh of Patiala, Riza Shah Pahlavi, Czar Alexander III, Queen Farida of Egypt, Queen Rania of Jordan. Affluent American families: The Astors, the Vanderbilts and the Rockefellers. As well as legendary film stars: Greta Garbo, Rita Hayworth, Marlene Dietrich and more recently Nicole Kidman, Cameron Diaz, Katie Holmes, Julianne Moore and Anne Hathaway.
Boucheron takes much of its jewelry inspiration from the natural world with the serpent being a particular House favorite. Currently there over 45 Boucheron boutiques worldwide and an e-commerce site for jewelry connoisseurs wherever they may reside.
Official website:https://www.boucheron.com
Timeline-Boucheron
1858- Frederic Boucheron opens his first store in the Galerie de Valois, at Palais Royal, during the heyday of the Second Empire.
1866- Boucheron creates its atelier.
1867- Paris Universal Exhibition: Frederic Boucheron wins his first Gold Medal only 9 years after opening his first boutique.
1878- Paris Universal Exhibition: The Foliage necklace, a sapphire and diamond set with a central sapphire of 159 carats, created for Mrs. H. Mackay, wins the Grand Prize.
1883- The Russian Prince Felix Youssoupoff purchases a corsage decorated with 6 detachable diamond bows during one of his visits to Paris.
1893- Frederic Boucheron moves to 26 Place Vendome in the residence of the Countess of Castiglione. He opens the largest boutique on the square.
1898- Boucheron opens a store in Moscow, later transferred to St. Petersburg in 1911.
1902- Frederic Boucheron dies, his son Louis succeeds him
1921- Boucheron is commissioned to make a tiara for Lady Greville; it was later given to England’s Queen Elizabeth, the Queen Mother.
1928- Louis Boucheron is asked by the Maharajah of Patiala to set the stones of his treasure, which are brought to the Place Vendome boutique by the private guards of the prince.
1930- The Shah of Iran asks Louis Boucheron to assess the Imperial Treasure of Persia and issues a decree naming him Official Curator and Guardian of the Treasure.
1959- Louis Boucheron dies, leaving his sons Fred and Gerard in charge of the business. Edith Piaf, the most popular French singer of her time, purchases a Boucheron watch for the love of her life, Marcel Cerdan.
1962- Fred Boucheron retires, leaving his brother Gerard as head of the establishment.
1970- In the 1970s the best selling snake line was created.
1973- Boucheron’s first boutique opens in Japan.
1980- Gerard Boucheron retires and Alain Boucheron becomes President and General Manager.
1988- Boucheron launches its first women’s fragrance in a ring shaped bottle.
1994- Boucheron takes of a new development in the sector of fashion accessories: the Boucheron Eyewear collection. Boucheron sells to Schweizerhall.
2000 Gucci Group acquires the House of Boucheron
2002-Boucheron launches the « Beauté Dangereuse » collection.
2003-Boucheron launches the “Not Bourgeois” collection
2004-Gucci Group is fully acquired by PPR. Jean-Christophe Bédos is appointed C.E.O. The “Jaipur” High Jewelry line and the “Déchaînée” collection are launched.
2005- Launch of four new jewelry lines: Trouble, Quatre, Diablotine, Vingt-Six. Boucheron opens its first boutique in Shanghai and its first flagship in Dubai. The debut of the “Trouble Désir” High Jewelry collection
2006- Boucheron and Alexander McQueen collaborates together to create a limited edition Novak bag that incorporates the snake motif of Boucheron’s Trouble line. Boucheron opens its first boutique in Hong Kong and Kuala Lumpur. Launch of the “Exquises Confidences” jewelry line.
2007- The beginning of a collaboration between Boucheron and Swiss watchmaker Girard- Perregaux that produces the Haute Horlogerie watch series. The debut of the “Fleurs Fatales” High Jewelry collection. Boucheron launches an online commercial site so that customers can purchase Boucheron creations via the Internet.
2008- Boucheron marks its 150th anniversary with a yearlong celebration.
ABOUT PPR
PPR develops a portfolio of high-growth global brands. Through its Consumer and Luxury brands, PPR generated sales of €20.2 billion in 2008. The Group is present in 94 countries and territories with approximately 88,000 employees. PPR shares are listed on Euronext Paris (FR 0000121485, PRTP.PA, PPFP).To explore the universe of PPR brands go to www.ppr.com: Fnac, Redcats Group (La Redoute, Vertbaudet,Somewhere, Cyrillus, Daxon, Ellos, The Sportsman’s Guide, The Golf Warehouse and brands of the plus-size division), Conforama, CFAO, Puma and the Luxury brands of Gucci Group (Gucci, Bottega Veneta, Yves Saint Laurent, Balenciaga, Boucheron, Sergio Rossi, Alexander McQueen and Stella McCartney).
Novelties 2010
Boucheron Ma Jolie
Boucheron Ava Deco
Boucheron Ava Deco Reflet XL Château Latour - Vintage 2005
Boucheron Crazy Parade Ronde “Seconde Folle” Peacock Watch
Boucheron Crazy Ma Jolie
Boucheron Shéhérazade Tourbillon
Boucheron Ladyhawke Tourbillon
Novelties 2009:
Boucheron MEC Watch Collection
Boucheron Bestiaire Seconde Folle Watch Collection
Boucheron Ronde Automatic Calibre GP 4000 Watch
Boucheron Ronde Automatic Chronograph
Boucheron Reflect XL Jewelry Watch
Boucheron Reflect XL Ellipse Steel diamonds
Boucheron Reflect XL Second Folle
Boucheron Reflect Cruise Limited edition
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