Wednesday, February 25, 2009

Baume& Mercier : The new iléa watch collection

A flower exhales its fragrance like a reward for the passing of time. In the same way, a woman blossoms as the hours and days go by. Time is a magical experience that is infinitely more than skin deep: in the cycle of life, gentleness and harmony are awakened through a delicate process in which time adjusts an intricate system of checks and balances. Beauty, emotion and sensory delight spring up in a moment and last for seemingly endless minutes. It is within this circle of time that Baume & Mercier has conceived its latest creation: a sensually rounded watch that enshrines the mystery of feminine hours within its soft curves. Its name is iléa, a name that expresses all the richness of its essence: Intimate, Luxurious, Elegant and Active. iléa is the ultimate expression of time in the feminine mode, of women in control of their time. With or without diamonds, its ever-sparkling hours embody absolute abundance. Like a flower that opens to embrace life, the new iléa is a memorable ode to the eternal feminine.

(1)iléa steel/steel (ref. 8767)
Flowing lines and a pure design: steel flows freely from one end of the dial to the other, as if forming a parenthesis around the display of precious time. The rim of the bezel, scalloped at 12 and 6 o’clock, blends seamlessly with the bracelet, creating an unmistakable sense of harmony and sensuality. The cambered silhouette radiates gentle femininity, echoed in the lines of the silvered dial with its finely guilloché “Curve” décor. The crown is adorned with an off-centered diamond providing an ultimate touch of femininity that perfects the elegance of this exquisite timepiece.

Image:iléa steel/steel (ref. 8767)


Technical details:
Collection: iléa;Reference: M0A08767;Movement: Quartz (ETA F04 111);Function: Date at 6 o’clock;Case: Shape: round;Size: M (30 mm);Polished/satin-finished steel with bezel sculpted at 6 and 12 o’clock;Polished steel crown set with one diamond* (0.02 cts);Dial:Opaline silvered with “Curve” guilloché décor;Silvered flange with oval opening Arabic numerals in rhodium-plated appliqué ;Dauphine-style rhodium-plated hands;Water resistance:30 meters;Bracelet:Polished/satin-finished steel
Buckle: Triple folding.
* Round full-cut 32/24 Top Wesselton VS quality diamond.

iléa steel/steel with bezel set at 3 and 9 o’clock(ref. 8771)
Diamonds and steel, polished and satin-brushed surfaces, the new iléa is a study in contrasts in this partially gem-set version. Daintily sculpted at 12 and 6 o’clock, the bezel features an harmonious play on perspectives by merging seamlessly into the curve of the bracelet; while its raised edges, gem-set at 3 and 9 o’clock, highlight the silhouette of this eminently feminine model. The oval dial graced with a finely guilloché “Curve” décor accentuates the flowing lines and understated elegance of a timeless design. In an ultimate touch of refinement, the crown is discreetly adorned with an off-centered diamond.

Image:iléa steel/steel with bezel set at 3 and 9 o’clock(ref. 8771)


Technical details:
Collection: iléa;Reference: M0A08771;Movement: Quartz (ETA F04 111);Function: Date at 6 o’clock;Case: Shape: round;Size: M (30 mm);Polished/satin-finished steel case with bezel sculpted at 6 and 12 o’clock and set at 3 and 9 o’clock with diamonds totaling 0.34 carats;Polished steel crown set with one diamond* (0.02 cts)
Dial:Mother-of-pearl with “Curve” décor;Silvered flange with oval opening;Arabic numerals in rhodium-plated appliqué;Dauphine-style rhodium-plated hands
Water resistance:30 meters;Bracelet:Polished/satin-finished steel
Buckle: Triple folding.
* Round full-cut 32/24 Top Wesselton VS quality diamond.

iléa steel/steel with set dial and bezel (ref. 8772)
A circle of diamonds running around a finely scalloped bezel: the dynamic interplay of radiant gemstones and satin-finished steel enlivens the four sides of the bezel and enhances the precious and sophisticated appeal of this full-set model. The flowing lines and curves of the décor accentuate the graceful femininity of a watch clearly intended for exceptional moments. Modern and yet timeless, it embellishes each hour of the day and sparkles brightly in the nightlights. This glowing picture of refinement is further enhanced by the off-centered diamond on the crown.

Image:iléa steel/steel with set dial and bezel (ref. 8772)


Technical details:
Collection: iléa;Reference: M0A08772;Movement: Quartz (ETA F04 111);Function: Date at 6 o’clock;Case: Shape: round;Size: M (30 mm);Polished/satin-finished steel with bezel sculpted at 6 and 12 o’clock and set with diamonds totaling 0.60 carats;Polished steel crown set with one diamond* (0.02 cts)
Dial:Mother-of-pearl set with 8 diamonds with “Curve” décor;Silvered flange with oval opening;Arabic numerals in rhodium-plated appliqué ;Dauphine-style rhodium-plated hands;Water resistance:30 meters;Bracelet:Polished/satin-finished steel
Buckle: Triple folding
* Round full-cut 32/24 Top Wesselton VS quality diamond

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