Maurice de Mauriac is a Swiss luxury watch brand founded by Daniel Dreifuss in 1997.
"Tout ou rien“ – everything or nothing – and always a goal in focus: this is Daniel Dreifuss’ motto. His aim is not to reinvent the wheel. He wants to transform timepieces into sensuous companions, to take challenges head on, to win aficionados for Maurice de Mauriac watches and fire up their enthusiasm.
Many creative people have visions, but only few can turn them into reality. With his Maurice de Mauriac brand, Daniel Dreifuss made his dream come true in 1997. On the occasion of Baselworld 2006, he has enriched his collection with the Roman Black Beauty moon-phase watch and an all-new Classic Chronograph Modern model. Inspired by this year’s black-and-white trend, both models reflect a space-age technology look with their black titanium oxide coating.
Both models are exceptionally sleek. The male touch underscores not only a men’s stamina but also a woman’s stronger sides. "Tout ou rien" is also the epigram of the Maurice de Mauriac brand. No wonder then, that both new watches harmonize well with a black satin-finished steel bracelet or an extra-wide power strap. With persistence and self-confidence, Maurice de Mauriac has elevated the power strap to a chic accessory that comes in various versions from genteel Louisiana crocodile to sporty leather styles with hook-and-loop fasteners. All leather straps are hand-crafted in Geneva by specialized professionals. ... of unprecedented elegance
Daniel Dreifuss emphasizes: “I only craft chronometers that appeal to me personally. And I know that they destined for very special wrists.
The Roman Black Beauty and the new Classic Chronograph Modern are available in cases with diameters of 39, 42, and 45 mm. The dial is protected by a sapphire-crystal glass anti-reflection coated on both sides. The display back reveals interesting views of the highly accurate movement. Both models have screw-down crowns and a power reserve of 42 hours.Customers can choose from a range of supple-link steel bracelets as well as leather, wide power croc or traditional straps to personalize their Maurice de Mauriac watch.
Ten years ago, the market was acquainted with the very first Maurice de Mauriac timepiece creations. For scores of watch connoisseurs, it was love at first sight. Now, Daniel Dreifuss has filed a patent application for the interchangeable bezel. Whether framed by sparkling rubies or diamonds for a glamourous event or with sleek, understated bezels, his latest models always make a strong impression. Everything or nothing and always a goal in sight: that was already Daniel Dreifuss’ slogan 10 years ago. His vision was and is to craft sensuous timekeeping instruments, to take challenges head on, and to thrill watch lovers with the very special Maurice de Mauriac style.
With his new interchangeable bezels, he pairs sparkling elegance with an impressive presence. The bezels, available in steel, black steel, red gold or white gold, can be set with up to 64 rare white diamonds, exotic black diamonds, or rubies or both, depending on the customer’s preference. Polished on the inside and satin-finished on the outside, the bezels create an atmospheric charisma that changes constantly with the angle of the incident light.
One aspect shared by all of Daniel Dreifuss’ watches: practically no two Maurice de Mauriac timepieces are quite exactly alike, because most of them are individually configured by their owners. But all of them contain superb movements housed in consummately crafted cases. Master gemsetters hand-pick the precious stones that adorn the swappable bezels, making the hearts of connoisseurs skip a beat. The models with these ingenious bezels brighten the days of contemporary women just like the rainbow transforms sunlight into a myriad of colors.
Maurice de Mauriac timepieces are inimitable because they reflect the personal style of their owners and impose no limits on their imagination. Self-confident women and men will love the concept of the interchangeable bezel. From now on, what’s up as the day unfolds determines which bezel is on the watch.Daniel Dreifuss is convinced that “the important thing is to keep moving, to make the right choices, and to have the courage to innovate. When you’re in motion, you encounter limits. If you want to move forward, you must overcome them. It’s as simple as that. When I developed the concept of interchangeable bezels, it felt like overcoming yet another obstacle.“
Official website:http://www.mauricedemauriac.ch
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