Whether elegant or classically sporty, COVER presents a collection in line with current trends. Tasteful design and clever composition of materials are COVER‘s trademarks. All models appeal to fashion-conscious people who attach importance to their personal style and at the same time want to wear affordable watch jewellery. The fact that the collection is geared to the market while still remaining independent is, on the one hand, due to consistent realisation of the editions and, on the other, to the company‘s internal designing department− which not only senses current trends but can itself actually set them. Thus unique pieces come about created by Cover on its own bit for bit, giving those who wear them a beautiful piece of individuality. The brand COVER is a manifestation of the joy of life.
Das COVER‘s company building has told watchmaking history for 92 years. The art of watchmaking was learned at this location until only a few years ago. The building was formerly used by one of Switzerland‘s first watchmaking schools. That worldwide leading training institute produced the success of generations of watchmakers. In 2005 the building was completely renovated and remodelled for the requirements of the brand COVER. In addition, it was possible to bring the production shops up to the latest levels, meeting today‘s most modern industry standards. After three years in the new factory, it can now be said that since the purchase of this building, which was built in 1915, its success story has also passed on to COVER. The passion for precise work done by hand has also remained in the spirit of the premises. COVER is building upon a tremendous wealth of knowledge and feels itself closely bound to the Swiss art of watchmaking. Thus at its headquarters in the historic town of Solothurn, still today all its models are fabricated by hand. For quality that can be felt and seen at first glance.
In these modern production rooms, a team of approximately forty employees from design, watchmaking and marketing work together to create our fashionable collections. In doing so, much is produced by hand, because human skill surpasses many a machine in this trade. Only high-quality movements from ETA or Ronda are used. COVER uses specially made tools to protect the case in optimum fashion when closed. An inspection of quality accompanies each working step and always takes place in two consecutive phases. An initial inspection of functioning and waterproofness ensures that only watches with flawless quality leave the studio. After a rest period of at least 24 hours, all COVER watches are again subjected to an intensive visual check and inspection of functioning and waterproofness. In this manner, everyone at COVER guarantees optimum results − as well as satisfied customers. Swiss made is thought very highly of all over the world for this.
The production location of Switzerland is ideal for COVER. This country offers the company the best conditions for first-class products. This is, for example, owing to outstanding specialists in the watch industry and a reliable network of qualified personnel. These criteria are decisive. „We are independent, competitive and practice a strong company culture“, the Swiss company management explains. COVER is already now represented in over forty countries on four continents. This year the company is focusing on the Asian market. New distributors in India,Hong Kong/Macau, Japan, Malaysia and Thailand will soon be part of the COVER family. Switzerland is also a focal point of interest. With a broadly underpinned advertising campaign, it has been possible to further massively boost the awareness of COVER in its country of origin. BASELWORLD, the world‘s largest watch and jewellery show, was a milestone for COVER, its collection also convincing many new customers. This came with a pleasing result—compared with the previous year, COVER was able to notch up double-digit growth rates. And that is only the beginning.
Official website:www.coverwatches.com
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