GoS Watches: Introducing a new exclusive Swedish watch brand Gustafsson & Sjögren

The partnership between the bladesmith Johan Gustafsson and watchmaker Patrik Sjögren aims to provide truly unique watches with inspiration from the cold north of Scandinavia.The amount of handcraft involved in the production of the GoS watches is very high. Many parts are made of hand forged Damascus steel including the dial, crown and for the automatic watches, the rotor. Even the case itself is shaped by hand in the first GoS models. This means that every GoS watch is truly one of a kind. The watches are numbered according to the production sequence and are given a name that is inspired by the look and feel of the dial pattern.

The movement that GoS chose for the first models is the well known ETA movement 6498 and 6497, formerly Unitas. This movement was designed in the 1950s and has received more attention in the last few years as the fashion for larger cases allows fitting large movements in wrist watches. The 6497 and 6498 calibers has become regarded as one of the best pocket watch movements ever designed, for their ruggedness and accuracy. The stainless steel case is glass blasted and coated with an industry strength titanium PVD. The titanium case back has a large glass that offers full view of the beautifully finished movement.

GoS also offers uniquely customized handcrafted watches in addition to the available models. Customers can request patterns and colors based on the broad range of Damascus techniques shown in Johan Gustafsson´s knife production. The name of the watch will also, as with the knives, be possible for the customer to suggest.

The GoS watches are delivered in an exclusive wooden box together with a framed certificate with the watch name and specifications. Every certificate has a unique design based on the name of the watch and its color scheme.

GoS "Predator" watch with a twisted Damascus pattern

Gos "Fire"Watch - with a firestorm Damascus pattern

Gos Colored Damascus steel dial

Johan Gustafsson
Johan has always been fascinated by steel crafting and since he now lives at a beautiful and historically rich location in Norsholm, there’s always a proximity to the heritage left behind by the Vikings. From his house by the water, Johan can even see the site where remnants from an ancient weapon forge were found. During his long career as a bladesmith there’s always been clear goals of creativity and constant improvement. All this experience and ambition is now infused in every single GoS watch. The vast possibilities of Damascus steels are widely known. Using Swedish tool steels Johan is steadily finding new ways to forge new inspirational creations.

Patrik Sjögren
With a Ms. Sc. degree in Computer Science and Engineering and a particular expertise in computer security - Patrik has a sharp edge for minute details and an unshaken focus. For as long as he can remember his curiosity and mechanical talent has made him exceptionally good at problem-solving regarding his fascination toward mechanics. Patrik graduated from the Swedish watchmaker school in 2007 and received a medal for high grades as one of the best in his class. He achieved both Swedish and Swiss Wostep watchmaker certificates and was also granted a scholarship resulting in a Breitling certificate.