Friday, October 24, 2008

Baume & Mercier-William Baume Collection

William Baume, heir to the «Frères Baume» manufacture, founded by his grandfather in
1830, brought new dynamics and international status to the family enterprise through the
creation of a partnership in 1918 with Paul Mercier, a charismatic figurehead of the day.
In an era of evolution and change, marked by unprecedented technical and artistic
creativity, together they founded the Baume & Mercier brand in Geneva in 1920, thus
uniting their totally complementary competences: William Baume, the rigorous and
avant-garde watchmaker and Paul Mercier, the cosmopolitan aesthete and businessman.
The William Baume Collection perfectly illustrates Baume & Mercier’s founding philosophy
and know-how. By doting its emblematic Hampton and Classima Executives watch
models with traditional watchmaking complication movements, Baume & Mercier
renews its ties with its origins and honors the heritage of William Baume : horological
craftsmanship. The William Baume Collection : four exclusive, limited edition pieces (177 pieces for the timepieces in gold and 1830 pieces for the steel versions) for traditional watchmaking enthusiasts.

1.WILLIAM BAUME COLLECTION CLASSIMA EXECUTIVES RED GOLD

Classima Executives : the «vintage» spirit of the William Baume Collection. A limited and numbered edition of 177 pieces (recalling the longevity of Baume & Mercier) with
the inscription «William Baume Collection» engraved on the case.



Technical Details:
Collection : CLASSIMA EXECUTIVES
Reference : M0A08737
Movement : Automatic (SOPROD 9094)
Functions : Retrograde date;Weekday indication;Power reserve
Case : Shape : round retro;Size : L;Diameter : 39 mm;18 K red gold case.;Sapphire crystal case back
Dial : Black sun;Applied indexes
Water-resistance : 50 m
Strap : Black alligator
Buckle : 18 K red gold pin buckle

2.WILLIAM BAUME COLLECTION CLASSIMA EXECUTIVES RED GOLD 8730
Classima Executives : the «vintage» spirit of the William Baume Collection. A limited and numbered edition of 177 pieces (recalling the longevity of Baume & Mercier) with
the inscription «William Baume Collection» engraved on the case.



Technical Details:
Collection : CLASSIMA EXECUTIVES
Reference : M0A08730
Movement : Automatic (SOPROD 9094)
Functions : Retrograde date;Weekday indication;Power reserve
Case : Shape : round retro;Size : L;Diameter : 39 mm;18 K red gold case;Sapphire crystal case back
Dial : Silvered sun;Applied rhodium-plated indexes
Water-resistance : 50 m
Strap : Dark brown alligator
Buckle : 18 K red gold pin buckle.
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3.WILLIAM BAUME COLLECTION CLASSIMA EXECUTIVES STEEL 8736
Classima Executives : the «vintage» spirit of the William Baume Collection. A limited and numbered edition of 1830 pieces, recalling the origins of Baume & Mercier, with the inscription «William Baume Collection» engraved on the case.



Collection : CLASSIMA EXECUTIVES
Reference : M0A08736
Movement : Automatic (SOPROD 9094)
Functions : Retrograde date;Weekday indication;Power reserve
Case : Shape : round retro;Size : L;Diameter : 39 mm;Polished steel case;Sapphire crystal case back
Dial: Silvered sun;Applied rhodium-plated indexes
Water-resistance : 50 m
Strap : Dark brown alligator
Buckle : Pin buckle
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WILLIAM BAUME COLLECTION HAMPTON SQUARE STEEL 8757

A subtle mixture of modernity and traditional watchmaking know-how. A limited and
numbered edition of 1830 pieces, recalling the origins of Baume & Mercier with the inscription «William Baume Collection» engraved on the case.

Technical Details:
Collection : HAMPTON SQUARE
Reference : M0A08757
Movement : Automatic (SOPROD 9094)
Functions : Retrograde date;Weekday indication;Power reserve
Case : Shape: square;Size: XL;Dimensions: 45 mm x 34.1 mm;Polished steel case;Case back with sapphire window to view balance
Dial : Silvered sun;Applied rhodium-plarted indexes
Water-resistance : 50 m
Strap : Dark brown alligator
Buckle : Triple-folding with safety feature


WILLIAM A. BAUME(1885-1956)

A watchmaker of outstanding talent, he was heir to a family saga that commenced
in 1830 when his grandfather, Louis-Victor Baume, and a brother co-founded
«Frères Baume», in les Bois in the Swiss Jura. This watchmaking atelier gained worldwide recognition thanks to the excellence and innovativeness of its timepieces and was awarded numerous distinctions between 1885 and 1910. It notably obtained the highest mark at the Kew Observatory Chronometer trials in England, the most prestigious competition in its day and several gold medals at universal exhibitions in Paris, London, Philadelphia and Geneva.

In 1910, William Baume took over the family enterprise from his father. He left the
Les Bois village in 1918 to settle in Geneva, where he formed a partnership with
Paul Mercier and the brand «Baume & Mercier, Genève» saw the day in 1920.
Strongly committed to the reputation built by his ancestors and fervently loyal to
their maxim «Only manufacture watches of the highest quality», William Baume was
responsible for obtaining for Baume & Mercier in 1921 the prestigious Geneva
hallmark, the highest distinction in the Swiss watchmaking industry.

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