Wednesday, July 29, 2009

Antoine Preziuso-B-Side

30 years of independence and 250 years of know-how as a watchmaker. Based on this experience, Antoine Preziuso decided in 2008 to offer a new interpretation of the watch and highlight the hidden side of time. The watch, as we know, is one of the few jewels of the man and it is in this aspect that B-side will be given first and foremost .. Its aesthetic «overwhelming» expresses a different approach to life, the question of the time display is secondary - nowadays time is recalled in all objects of our everyday life: cell phones, computers and so on.



B-Side, another in-house patented system,from Antoine Preziuso a deployant and reversible watch inspired after the old vinyl discs. B-Side by Antoine Preziuso is the watch that you can totally deploy, transform, and reverse while it is on your wrist so you can enjoy the pleasure of wearing your B-Side, the movement side of you tourbillon or automatic timepiece.



Too often hidden, the movement becomes the main player in this staging. And when the owner could not resist a peek at the indication of time passing, pressing simple on secret pusher, offers an astonishing transformation. The watch opens, unfolds and turns without leaving the wrist. The traditional face with hands is revealed. B-side offers a fascinating journey throughout space and time. This avant-garde concept allowed by not less than 16000 hours of research and development is manufactured in titanium. Discovered in 1791, the titanium is a ultralight high mechanical strength metal. It is one of the most biocompatible material, with the gold and platinum. Because of the quality of its composition, it is increasingly used in industry and in particular the automotive industry, as well as geothermal and biomedical technology.

As for «The star of the show» Antoine Preziuso uses movement fully decorated and engraved by hand, in a limited series. Each movement will be a unique interpretation, and an automatic version is in preparation as well. B-Side is casing either a tourbillon movement, or an automatic Haut de Gamme Swiss movement, entirely hand decorated holding a manufactured custom rotor. The face side shows a very contemporary dial decorated with the famous «Côtes de Genève», as well as big numbers that will light up in the dark thanks to their SuperLuminova.



Technical data:
Case: Titanium deployant and reversible case. Patent pending.
Movement: Tourbillon AP T21 caliber or Automatic high quality 2892 totally hand-engraved and black gold coated.
Strap: Full grain alligator.

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