Friday, August 29, 2008

Swiza

Swiza is one of the largest clock and wrist watch manufacturer from Switzerland.History of Swiza brand goes back to 1904 when Louis Schwab establisheda factory in Moutier (in the Swiss Jura region) to make alarms with mechanical 1-day movements. He soon demonstrates the creative spirit that will be reflected in subsequent generations at the head of SWIZA. The table-clocks and alarm clocks of the period are already characterised by their blend of refined aesthetics and quality craftsmanship. In 1935, his son Pierre takes over the family business with his brothers, after the untimely death of their father. They develop the company and enable it to acquire a resolutely international stature. The golden age of SWIZA is symbolised by the mechanical 8-day movement powering the clock collections until the advent of quartz in the late 1970s.In 1979, Pierre Schwab jr takes sole control of the family firm. In 1991, he conducts a remarkable return to the company’s roots with the acquisition of the MATTHEW NORMAN, brand specialising in carriage clocks with mechanical complication movements.In 2006 SWIZA is taken over by the Bedonia holding company in order to ensure the development of the rapidly expanding firm. Bedonia encompasses several industrial firms in the region, already partners of Swiza. Pierre Schwab remains Chairman and CEO.
Official Website:http://www.swiza.com

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