RAMA WATCH SA is a Swiss company that has been creating and manufacturing high-quality watches since the beginning of the 20th century.The story of RSW began in 1914 when M.A. Marachly, an innovative watch maker had set up a small work shop and started making clocks and fob watches.
In 1951 Rafik Marachly, took over his father's company.In 1956 Rafik Marachly created "his" first model; a watch with date indication round the dial. In 1970 RAMA WATCH SA moved to the Ernest Schüler street in Bienne. In 1978 the company is established in larger premises in the Collège street.
In 1970's the advent of quartz revolutionizes horological techniques and RAMA WATCH SA released its first model with digital display in 1979.In 1986 RAMA WATCH SA decided to re-launch the self-winding watch. In 1992 "Bellissima" range and the "Pyramide" model collections were launched and the "Babylone" model in 1993.In 1994 they introduced the "Palace" model In Basel world 95 a new ladies’ model "Victoria" was launched .In the following year due to the great success encountered by the Victoria ladies’ model, RAMA WATCH SA creates its twin for gents and at the same time transforms the Palace model by adding a bezel and by replacing the brass with stainless steel. This model quickly becomes the flagship of the RAMA WATCH SA collections.
The "Palace Square" collection was launched in 1997.In the same year RAMA WATCH SA also won a contract to produce watches under the Madeleine Vionnet label and launches its first line named "Haute Couture". In 1998 RAMA WATCH SA officially established the RSW brand, which is an abbreviation of “Rama Swiss Watch” giving it a younger and more dynamic impulse.The Puzzle line also introduced in the same year.
The Sumo automatic line ,its first automatic model is launched in 1999.The Lady Liberty line was introduced in 2001,It was the first piece of the RSW jewellery & watch line concept dedicated to women. This model became to this date the most emblematic piece of the brand. The 7th Sense collection with 4 distinctive shapes i.e. square, rectangular, oval and round is launched in 2002. This family of products is distinctive through its sapphire glass boldly worked in 3D.
In 2003 The company RAMA WATCH SA relocated from the city of Bienne to the shores of La Neuveville, building its own plant holding now 50 employees. For the first time in its history, RAMA WATCH SA creates a line of accessories with pens, leather goods, cuff links and perfumes completing the lines of timepieces offered already.
Simply Eight, the watch with 4 facets and 2 movements, has been launched in 2004 The year 2005 witnessed the launch of automatic chronograph Nazca , which has been inspired by the famous Peruvian perspectives of Nazca. In 2006,Golden Ice watch collection is launched.It was the first 18-carat gold piece introduced by RSW in rose, white or yellow. In 2007 RSW launched Crossroads automatic timepiece collection. This piece is also flanked with the famous crank crown patented system.
New Collections:
Loop,Armonia,Nazca G Power reserve,Crossroads,HighKing Tourbillon and Outland.
Official website:http://www.ramawatch.com
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