Georges Favre-Jacot one of the pioneers in watch-making, started the Zenith watch company in 1865; which is currently based in Le Locle, Switzerland. George was the pioneer in creating the concept of a watch-making manufacturer, when he was 22 years old. He brought together watchmaker artisans and provided them with all the necessities, so that they could devote themselves completely to the creation of their watches. As Georges Favre-Jacot took a walk outside in the silver night he raised his head and the heavens spoke to him. He found the movement of gigantic constellations around the Pole star parallel to the complex movements of the pivots and wheels on the axes. He then decided to name his company ‘ZENITH’, after the highest point in the universe. He has adopted a star as his companies’ corporate identity, which symbolizes a shining good luck charm and a celestial guide towards a fruitful destiny.
Zenith was founded with a set of values, which are beauty, truth, integrity, precision, and mastery over complexity; these values are ardently followed by the men and women who are part of Zenith. Till date, Zenith has lived up to its challenge of combining beauty and mechanical perfection, as well as ingeniously uniting tradition with modernity. Zenith produces the automatic integrated chronograph El Primero, the mechanical ultra-slim Elite movement, and the hand-wound 22-line 5011 K movements, which are three of the most important mechanical movements developed in the luxury watch industry.
Zenith has won 1565 awards, over 50 mythical calibers, branches throughout the world. Zenith has branches from New York to Paris and from Moscow to Tokyo.During the Basel Watch Fair in 2002, ZENITH launched 4 new movements and 14 new models representing 52 new variations. History is on the move... Launch of the Chronomaster Open El Primero in 2003, a technological innovation enabling a view of the beating heart of the movement through an opening in the dial. This model rapidly becomes the icon of the ZENITH Manufacture and encounters a resounding success.
The company also decided to turn its attention to ladies and offer them a range in their image, beautiful and intelligent: the Star. Great enthusiasm ensues. Sales of this segment show continuous growth and today have reached a third of total production.
The production facilities are modernised with the new digital manufacturing technology. However, the watchmaker’s craft remains at the centre of it all and old manual or semi automatic skills are reinstated (angling and decorating craftsmen...). In 2005 The first Haute Couture watch was launched: the Starissime, a tourbillon embellished with over 230 diamonds, designed for an exceptional woman.
ZENITH Manufacture also endows itself with one of the most complicated watches in the world, the Grande Class Traveller Répétition Minutes El Primero: a chronograph, an alarm clock, with a vibrating mode, a date display, dual time and, of course, a minute-repeater.
One hundred and forty years after its creation, ZENITH shines at the highest point: the zenith.On 23 November 2005, ZENITH Manufacture inaugurated its first branded shop. Situated in the prestigious Grand Hyatt Hotel in Beijing, it is the best 3-D showcase for the ZENITH universe: noble materials, pure design, elegance and good taste at the service of a creative passion. The ultimate luxury boutique.
In 2006 a collection of sport-chic watches – DEFY - and has thus reconnected with its recent past of excellence and records in chronometry. An unusual design, an avant-garde technology, a unique style, an outstanding performance… truly a revolution in both aesthetic and mechanical design. Power, virility, modernity, he who wears it has a racy lifestyle.
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