Bell & Ross Watches: Brand Profile , History and Products

Bell and Ross a Swiss watch company, is practically brand new .Not only is Bell & Ross a relative newcomer to the world of Swiss watches, but they are also not widely distributed in the United States. With only 45 retail locations throughout the country, you're averaging less than one store per state, which makes a Bell & Ross watch more than three times as difficult to find as a Patek Philippe. Bell & Ross watches primarily focus on dependability. They are watches for professionals like pilots, divers, astronauts, and even bomb disposal experts, whose jobs -- and in some cases, even lives -- may depend on their watches.

Each Bell & Ross timepiece is designed and built with four basic principles in mind: readability, performance, precision, and water-resistance. When designing and engineering a new watch, the Bell & Ross motto is "the essential is never compromised by the superfluous" which I think is apparent in their stark, straightforward, and professional designs. Each watch is tested under varying conditions in various positions, monitored, and adjusted over a two week period until it is 0 to +10 seconds per day (for automatic watches) with a 40 hour reserve. Additionally, each watch is tested for its resistance to water, pressure, ultra violet radiation, heat, humidity, shock, magnetic fields, hostile chemicals, and substantial temperature variation. If the watch survives all that, it is examined by a master watchmaker who makes the final decision as to whether it can actually leave the factory or not.

Official website:www.bellross.com

Product Updates:
Bell & Ross Instrument BR 02 Chronograph (2008)
Bell & Ross Instrument BR 01 Tourbillon Gold (2008)
Bell & Ross Instrument BR 01 Pro Titanium (2008)
Bell & Ross Instrument BR 03 GMT Titanium 42 mm (2007)
Bell & Ross Instrument Gold BRS (2008)
Bell & Ross Instrument BRS Ceramic (2008)
Bell & Ross Instrument BR Heritage (2009)
Bell & Ross Instrument BR 01-93 24H GMT (2009)
Bell & Ross Instrument BR 01 Airborne Limited Edition (2009)
Bell & Ross Instrument BR 01 Commando Series (2009)